OUR STORY

We believe that with the spirit of young people, somehow we will contribute to the effort of improving Vietnamese robusta coffee quality as well as sharing what we are doing with coffee lovers  not only in Vietnam, but other international friends

We are from the Elon Farm from Ban Nam village, we are happy to be located in the Central Highlands, this is the primary region for robusta coffee in Vietnam. As you may know, the volume of Vietnam coffee production has increased steadily over the years, reaching 3 billion pounds in 2014, which is greater than the amount produced in Brazil. However, Vietnamese Robusta coffee production is is primarily known as a low quality, raw, unprocessed ingredient in the coffee bean's final product. A widespread belief is that Robusta beans produce a coffee cup with a less desirable flavor than Arabica.

As a generation of young people who were born and raised in the Lam Ha coffee region, we have more than 5 years of experience in the field of producing high-quality Robusta coffee. We realized that if we are really sesious on processing robusta coffee, our local coffee still give good flavours, it's not low-quality coffee waste anymore and it can get commercial value as a distinct product.

With the spirit and youth of young people, we hope to make a small contribution to the launch of high-quality Robusta coffee product series and the improvement of market reputation.

By incorporating forms of agritourism, we have been lucky to meet with people who love coffee and we have the opportunity to share our experience and our passion with them. We hope the  preconceptions of low quality beans from robusta will be broken, more and more people consider it as a premium coffee in the coffee world

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